Why Timeshare Owners Buy Multiple Weeks
More than 68% of timeshare owners own more than one week. Although the vast majority of first-time owners purchased retail, from the developer, most 2nd and 3rd week buyers have learned a valuable lesson and looked to the timeshare resale market.
Recent interviews of timeshare buyers by Jack Smith, founder of independent timeshare consulting firm Timeshare Days, and author of Timeshare Nights, reveals key reasons for purchasing multiple timeshare weeks.
"Most of the timeshare owners that I interviewed said that the number one reason for purchasing more timeshare was that they really enjoyed timeshare vacations and didn't want to go back to the "old" way of renting a hotel or motel," says Schreier. "They said that despite what people who 'don't get' timeshare say, it's a great product."
While many owners choose to own in a few different locations worldwide, one of the participants owns six weeks at two resorts not even 3 miles apart from each other in Orlando. "Living in Central Florida, that surprised me," said Lisa, "but then you realize that for many people, this really is the vacation capital of the world."
"Like all businesses, the key demographics of the timeshare business are changing -- we're so happy Jack is helping us to better understand the wants and needs of a new breed of timeshare buyer."
This is the best of of a series of research reports that Mr. Smith will be authoring. His next piece investigates timeshare "resorts" that aren't really resorts at all, a common scam among less-than-conscientious timeshare developers.
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