Viva Timeshare! Bluegreen Enters Las Vegas

The Boca Raton-based timeshare resorts and communities firm said the land is near the intersection of Tropicana Avenue and Paradise Road.

Bluegreen said it to begin construction on the resort property and open its initial timeshare sales operations in Las Vegas during the third quarter.

"Establishing a presence in a mega-market like Las Vegas is a key strategic growth initiative for Bluegreen Resorts," said George F. Donovan, Bluegreen president and chief executive officer. "Las Vegas attracts approximately 43 million visitors a year and is one of the top three prime western markets for timeshare sales."

Bluegreen said it plans to build a seven-story resort with about 240 two-bedroom timeshare units for availability through the Bluegreen Vacation Club in the fourth quarter 2007.

Planned resort amenities include a pool, spa, game room, pool bar and heath club.

Also, Bluegreen said it has negotiated an option to buy an additional 4 acres of adjacent land, already entitled for development of 240 more timeshare units.

In addition to building resort timeshare units, Bluegreen said it also plans to develop about 48,000 square feet of commercial space for a restaurant and retail center and an 18,000-square-foot preview center.

Bluegreen said it expects to start its Las Vegas sales operations in July. The company predicted the sales and marketing efforts in Akita Plaza to initially employ about 45 associates.

Bluegreen said it is also pursuing marketing opportunities with a variety of local timeshare businesses.