Cendant Renames Timeshare Subsidiary

The Cendant Timeshare Resort Group Inc. has changed its name to take advantage of the Wyndham brand Cendant Corp. acquired earlier this year.

The Orlando-based timeshare company and parent of Fairfield Resorts and Trendwest Resorts has been renamed Wyndham Vacation Ownership Inc.

The company says the name change is in anticipation of Cendant's planned spinoff later this year of its entire hospitality services division, which includes the timeshare group as well as other hospitality-related businesses such as hotel lodging, vacation exchange and condo rental businesses.

Upon completion of the planned spinoff, Cendant's hospitality services division will become Wyndham Worldwide.

Wyndham Vacation Ownership will continue to market and sell vacation ownership interests under the Fairfield and Trendwest brands. The two account for more than 140 timeshare resort properties and more than 750,000 owner families worldwide.

The company says using the Wyndham brand will enhance its visibility in the marketplace while preserving the equity of its current brands.

Additionally, Cendant (NYSE: CD) also says its Wyndham Vacation Ownership's consumer finance division, currently named Cendant Timeshare Resort Group-Consumer Finance Inc., is scheduled to be renamed Wyndham Consumer Finance Inc. in about one month.