A New Type Of Timeshare: Stadium Seats

Fractional ownership of luxury services has been growing rapidly in recent years. There's NetJets, which sells fractional aircraft ownership. Denver-based Exclusive Resorts sells luxury vacation rentals.

Now, Sports Shares, a Greenwood Village company, is applying the time-share concept to sports and entertainment venues.

Retired Denver Broncos wide receiver Ed McCaffrey is lending his celebrity status to the new company by serving as vice president, said Gary Ebel, a company spokesman.

Sports Shares plans to sell 40 memberships that entitle participants to four tickets at up to 35 events a year, plus concierge service and parking at the venues.

Those venues include a Pepsi Center suite, a Coors Field box and a Castle Pines Golf Course skybox, said Mike Regent, chief executive of the company, which is partly financed by Denver-based Tivis Ventures.

"It gives the members a chance to buy a luxury suite environment without buying the entire piece of inventory," Regent said.

Regent declined to disclose what a Sports Shares membership costs.

Annual rental of a Pepsi Center suite costs $115,000 to $250,000, according to the Pepsi Center website. Coors Field skyboxes cost about $50,000 to $130,000 per year.

approached the Broncos and was turned down, Regent said.
"We just don't do that," said Jim Saccomano, vice president of public relations for the Broncos. "We're fortunate enough to be in a sell-out situation all the time and have no need to have a partner to help us sell tickets."

Because Sports Shares sells memberships, it's not re-marketing Pepsi Center suites, so it does not violate a licensing agreement, said Paul Andrews, executive vice president of Kroenke Sports Enterprises, which owns the Pepsi Center, the Avalanche and the Nuggets.