Turkey Set To Take Timeshare To New Level

RCI, the largest travel membership company in the world has teamed up with one of Turkey’s most prominent hotel chains, The Dedeman Group to affiliate 10 resorts in key tourist centres of the country to its exchange network. This new alliance affords Dedeman lucrative opportunities to market timeshare to the wealth of international visitors the country attracts.

Markus Deutsch, CEO & President of Cendant Vacation Network Group said: “Turkey has a booming tourism industry both for domestic and international visitors and is a key growth market for the timeshare industry. Our alliance with Dedeman hails an important milestone for the future of timeshare in Turkey, and is proof of a growing trend that is occurring in the South East Mediterranean region for high profile, well respected hospitality brands to expand into timeshare.”

In addition to affiliating 10 of its hotels to RCI, The Dedeman Group has also launched a new members club, the ‘Dedeman Vacation and Points System’. The club will be managed by RCI as a white label club, facilitating reservations and providing a full range of travel and exchange services to members.

Koray Yetik, Managing Director Dedeman, said:

“This is the right move for Dedeman as we continue to grow our resort collection. Historically, timeshare has been sold predominantly to the domestic market but our alliance with RCI means we can now begin to target and sell to international visitors – a ground breaking step for Dedeman and the industry.”

Resorts include: Resort Dedeman Bodrum; Resort Dedeman Antalya, Hotel Dedeman Istanbul; Resort Dedeman Olive Tree in Kyrenia, Northern Cyprus and a ski resort, Resort Dedeman Palandoken in the Eastern Anatolia region.